Founder / CEO
Funky Batter Inc.
A Jewelry Designer and Graduate Gemologist from the Gemological Institute of America, Hena brings a perspective shaped by balance, design, gemology, and a deep understanding of how people learn and create. That same attention to detail now shapes how she develops recipes focusing not just on how they’re made, but how they perform in real-world kitchens.
After years of designing intricate jewelry, her creative journey took an unexpected turn in 2014 when she baked her son’s 2nd birthday cake. What started as a simple moment quickly turned into something much bigger. In 2015, she founded Funky Batter as a creative outlet, transforming cakes into edible art while developing recipes that actually work in everyday baking environments.
Hena is a self-taught baker and recipe developer. She didn’t go to culinary school. Every recipe, technique, and formula has been developed through years of testing solving real baking challenges first, then teaching those solutions to bakers around the world.
THE STORY
From there, Funky Batter began to grow into something much larger. Hena began by baking for events and started teaching in-person classes, later moving into online classes in 2020. During the pandemic, she focused on sharing her work online, documenting her process and results. The response was immediate, and her audience grew into a global community of bakers. In 2021, she moved to Canada with her family. In 2022, she launched her digital products and online courses. Since then, Funky Batter has grown into a globally trusted platform, with recipes used by bakers in over 170 countries, and a business built to over $1M in revenue as a solo founder.
After years of designing intricate jewelry, her creative journey took an unexpected turn in 2014 when she baked her son’s 2nd birthday cake. What started as a simple moment quickly turned into something much bigger.
Hena founded Funky Batter as a creative outlet, transforming cakes into edible art while developing recipes that actually work in everyday baking environments.
During the pandemic, she focused on sharing her work online, documenting her process and results. The response was immediate, and her audience grew into a global community of bakers.
Hena moved to Oakville, Ontario with her family. The business continued growing internationally, with bakers in 170+ countries following her recipes and techniques.
Hena launched her digital products and online courses — giving bakers worldwide the tools to replicate professional results at home, without culinary school.
Funky Batter has grown into a globally trusted platform, with recipes used by bakers in over 170 countries, and a business built to over $1M in revenue as a solo founder.
THE APPROACH
Every recipe Hena creates is built to solve a real problem – but more importantly, to challenge the way baking is traditionally approached. She is known for breaking conventional boundaries in cake making, simplifying techniques, and rethinking how recipes are developed so they work consistently across different skill levels and environments. Her focus has always been on giving bakers the tools and techniques to completely transform how they approach cake making – turning everyday bakes into something truly exceptional.
Her courses are designed around:
Balanced, not overly sweet.
Intentional and consistent.
Recipes that work in hot, humid, and varying climates.
No specialty or hard-to-find products.
Clear methods that simplify the process.
TRUST
AT A GLANCE
WHAT SHE’S BUILDING NEXT
Hena continues to expand Funky Batter through her online courses and educational content, with a new cake decorating subscription launching soon. Designed to break down advanced techniques into simple, step-by-step methods, it will make high-level cake design more accessible to bakers at every stage.
Hena’s main focus is on providing accessible, actionable knowledge through online courses. Her approach combines flavor, texture, stability, and quality ingredients, empowering bakers to elevate their skills and create cakes that look refined, taste balanced, and perform consistently.
Her goal is simple: to help bakers of all skill levels improve their craft and create cakes that are as beautiful as they are delicious.
“Hena is a self-taught baker and recipe developer. She didn’t go to culinary school. Every recipe, technique, and formula has been developed through years of testing, solving real baking challenges first, then teaching those solutions to bakers around the world.”
GET IN TOUCH
Whether you’re a brand, a fellow baker, or a student with a question – Hena loves hearing from the community.
Let’s Get in TouchTrusted by Bakers in
